Pizza Restaurant PoS Delivery Software
Bonus Restaurant PoS
Not Just Pizza Restaurant PoS Software
Software Development Since 1986
In Use At Over 3,000 Restaurants
A Restaurant With No Website
Stupid as Stupid Gets!
The way people find you is changing. Restaurant owners need to understand this.
Where are people when they get hungry? Are they sitting at home in front of their computer?
Not likely. Most people are in transit from one place to another.
According to a study done by Microsoft Research, 12% are at home.
Home 12%
Work 2%
Car/Bus 64%
Walking 11%
Other 11%
Your Website MUST Be Mobile Friendly
NO Exceptions
If You Don't Believe It
From The Google Search Team
Feb. 14th, 2012
A whopping 62% of total US searches for popular national chain restaurants on Valentine's Day occurred on high end mobile devices or tablets.
88% of the Time, No One is Home
They are Searching for You on Their Mobile
When Hungry People are Searching for a Place to Eat,
Who Will They Find?
You??? Or Someone Else?
If You're Not There How Will They Find You?
What Makes a Website Mobile Friendly?
Not Simple Nor Easy
Small Web Pages that Load Fast
No, None, Nada, Zero, Zip, HTML or CSS Errors Allowed
Using HTML that will render on nearly every phone
Fewer Web Page elements
Fluid Web Page Width.
Example Fluid Width Mobile Page in Windows Browser with Width set as narrow as the Start Button area.
Find Out Why So Few Opt for Online
Innovative Uses of Technology For Restaurants
Even the above points are stated in very simplistic terms. It would take a not book to explain what it
really means. There is a lot more than the above, but it gets so technical less than 1% would understand.
We will provide a simple Mobile Friendly Web Site for All Bonus Pos Users.
If You are Considering Online Ordering, Think Carefully
Very Few WANT to Order Online
Where are You going to find an online ordering site that won't lose your clientele?
Find Out Why So Few Opt for Online
Innovative Uses of Technology For Restaurants
Another Restaurant PoS Bonus
Coming Soon Bonus Online PoS
Prototype HTML5 Mobile App
Both Mobile & Desktop Online Ordering
Looked for Acceptable Online Ordering
No Existing Online Sites Measure Up to Bonus Standards
Web Direct To Ticket
No Fax, No Email, No Manual Re-Entry
Triple Redundant Checks, No Lost Orders
No Tiny Check Boxes, Mobile Friendly
Great on Smart Phones, Fantastic on Desktop Browsers
Another Bonus PoS Bonus
Website Mobile Web Hosting
Mobile Friendly Website Design
We Host and Manage
You Own And Control
Window is Wide Open
Just Look What a Disaster It is Out There
If Pizza Hut with the resources available tho them, and given their major focus on mobile. Their mobile
website is a disaster. Their Desktop website is a disaster.
Studies say people want web pages to load within 2 seconds. On the Pizza Hut site once you select
a store then click on Get Started, over 28 seconds later after 164 page elements, taking 1.8 MB, the
web page is finally ready to take an order. That is insane.
Domino's and Papa John's are better, but nowhere near good enough. They all have big problems with their websites.
Let's compare their websites. Looking at page loads, syntactical page design errors, mobile friendliness, and
usability errors.
| Page Load | Size | Elements | HTML | CSS | Mobile |
|---|
| Pizza Hut | 28.55 Sec. | 1.2MB | 164 | 88E / 25W | 115E / 586W | 0 |
| Domino's | 11.33 Sec. | 1.1MB | 118 | 2E / 7W | 89E / 756W | 65 |
| Papa John's | 6.53 Sec. | 1.9MB | 57 | 26E / 19W | 134E/1177W | 0 |
Page Load: Time in Seconds, HTML: Errors / Warnings, CSS: Errors / Warnings, Mobile: zero is worst 100 is best
Page Elements are mostly images, java code. The important aspect of element quantity is the fewer the better.
Depending on the Browser and the Operating System only a limited number of elements can be loaded simultaneously.
On my FireFox Browser running on Win XP six elements can download at the same time. For example with Pizza Hut's
164 elements, 6 elements load while the next 158 wait, the another 6 and 152 wait.
W3C HTML Validator Samples
Check Using W3C
HTML Markup Validator
Check Using W3C
HTML Markup Validator
Check Using W3C
HTML Markup Validator
W3C Mobile OK Validator
Check Using W3C
Mobile OK Validator
Check Using W3C
Mobile OK Validator
Check Using W3C
Mobile OK Validator
Pizza Software's Home Page is 99% Mobile Friendly. The 1% off the mark is due to the 1 image on the page.
The W3C Mobile OK Validator is very strict. It's a little too much to ask to keep a web page under 20K when, for example,
Pizza Hut and Domino's pages are well over 400 times more bloated.
Domino's both technically and in usability sucked the least out of these 3. Their process is more streamlined requiring
fewer clicks. Domino's had few really dumb mistakes. Domino's store locator requires a street address for a
carry out order. A few very small images that took from 2.6-4.5 seconds to load.
Papa John's was worse. On mobile page the store locator was not functional. For carry out you could look up by
city and state or zip code. This page wanted both, but would clear the city and state if a zip code were entered
and would wipe the zip code if city and state were enter but mistakenly wanted both.
And Pizza Hut, a disaster, unbelievably screwed up.
The Desktop Browser or Mobile Browser
For a restaurant the mobile browser is indisputably much more important than the desktop browser.
A person is 5-6 times more likely to be away from home when they get hungry.
Your lowest cost and possibly the best source of new customers is a mobile Website.
You need a mobile Website and you need one Now.
The mobile optimized Website is a very complex subject. Too complex to explain. There are
some easier explanations in terms of what is required. As in Simple and Usable. There are so many
different mobile devices, the mobile software that operates the phone, and mobile browsers. Each combination has
different capabilities.
There are many way to approach the mobile web. My approach is the lowest common denominator. Make the site
work on the simplest web enabled phone and it will work on all the others. Even that is not simple.
There are very few Web Designers that understand the mobile web. It is too technical to grasp.
I researched mobile website design for the past year. If you are viewing this site on a mobile phone you
already understand not many sites are mobile friendly. Like Pizza Hut, mobile.pizzahut.com. I tested the
Pizza Hut mobile site for mobile friendliness using the W3C Mobile OK Validator. On a scale of zero to 100,
they score a zero.
Mili-Seconds Count
There are many ongoing studies that track the "user experience" with respect to page load time. I know this.
Obviously Pizza Hut, Domino's and Papa John's do not. Why is that? These guys know the importance of the Web
and especially the mobile web, where the mobile web is going its evolution. On August 18, 2010, Pizza Hut announced they believe in
the near future 50% of their orders will originate from a mobile device. I think they are wrong.
I think it will be more than 50%.
Somewhere in these corporations, there is a disconnect between the boardroom and the web design team.
Two companies that watch their own page load times very closely as a matter of survival. Google and Amazon.
Google watches search result page load time and how many abandon their search when pages load slower. Amazon relates
page load time to sales, as in how slow page loads lose sales. Their finds are astonishing. My guess for Pizza Hut
they probably lose almost all their online customers.
Yahoo also found that a 400ms slower page would see 5-9% more people leave before the page finished loading.
Google Search found that a 400 millisecond delay resulted in a -0.59% change in searches/user.
Another study by Google found that an extra 500ms in loading time resulted in 20% drop in traffic.
For every 100ms increase in load time of Amazon.com decreased sales by 1%
If your site is 3 seconds or slower you could have lost almost half your visitors.
At peak traffic times, more than 75% of online consumers left for a competitor's site rather than suffer delays
88% of online consumers are less likely to return to a site after a bad experience
My Pizza Hut Experience
By Patrick Young
Looking at their sales figures and factoring in the advertising expenditures and selling flat rate $8 and $10 pizzas,
they are doing something wrong.
And I know what it is. They could not keep it simple. Their desktop site is very fancy.
So fancy it takes over 15 seconds for a page to render. I have 12 Mbs broadband, no bottleneck on my end. A 2006 study revealed that 75% of users would not return to a
site that took longer than four (4) seconds to render. More recent studies indicate users now have higher expectations and
the four second is now two seconds.
It gets worse, much worse. I used my Galaxy S Android to access the Pizza Hut mobile site. https://mobile.pizzahut.com
I keep my GPS turned off and wouldn't give it to them if it was on. I enter my zipcode and click "Find Store".
Fairly quick response for a mobile. The page came back in about 5 seconds. The problem, the page said
"404 Page Not Found" (In a color coordinated Pizza Hut red font) followed by "The page you requested was not found". I guess they think I'm
stupid and repeat it in lower case, using more words, in case I can't read words that are capitalized or
I needed a more explicit explanation.
Like I said earlier I can find problems most do not know exist. I am always looking for problems. One thing
I often do is test websites for HTML and CSS errors. The W3C, the guys that set the standards for the Internet.
They set the rules (i.e. standards) that Browsers should follow to properly render HTML and CSS in an attempt that all Browsers will
render the same page the giving all site visitor the same look. They don;t want to see what happened during the Netscape vs. Microsoft
IE days when websites would specify which Browser and version should be used for the page to render properly.
Well the W3C has HTML and CSS validator tools. You submit your website and they analyze the HTML and the CSS
for violations of the standardized set of rules. PizzaHut.com, the results: HTML: 88 Errors and 25 Warnings.
It get worse, CSS: 115 errors and 586 warnings.
The clincher is they use a "Transitional" set of rules. As HTML evolves, the rules change.
Transitional equates to a loose set of rules. Basically your HTML can be mix and match two sets of rules.
I would not consider using transitional. By using the "Strict" set of rules and provided your HTML adheres to the rules,
the Browser can render your web pages more efficiently. Fewer rules, less guess work for the Browser.
It gets worse. The Browser only sees numbers. This is more complicated than you can imagine. When you see
a web page the Browser has already done the work for you. To give the Browser a better chance of properly converting
the numbers to viewable characters, you specify at the top of your web page what character set you are using. This gives
the Browser a know conversion table to accurately convert the numbers to characters.
Do you know how many different set of conversions tables exist? Neither do I. The reason I don't know because
I understand it is a very big number. There are many conversion just for US English. Then a bunch more for British English.
Spanish characters, and on on and on. Then there are the complex character sets where it takes two numbers
to convert to one character as in Chinese, Japanese, and Arabic characters. You can help your Browser by improving
it's guess by picking your default character set and the Browser will use that as it's first guess.
The point being Pizza Hut does not specify which character set it is using. This is a very gross web page error.
It gets worse. After the Browser runs some tests it can usually get the character set conversion table fairly close
to the correct set if not exact. A single HTML error can put the Browser in to "Quirks" mode. All Browsers can run
in Quirks mode. More often than not as very few website have no HTML errors. I know this because I have
run thousands of website through the W3C validator tools. If you are a paid registered user of the PoS software
and you have a website, I have checked your website for HTML and CSS errors and by using another tool I have checked
each site for mobile friendliness using the W3C "Mobile OK" assessment tool. It rates site on a scale of zero to 100.
It gets worse. The mobile.pizzahut.com rates a zero. Not mobile friendly at all!
Don't get too smug, not one restaurant sites I have tested has passed any of these tests either. In my informal testing
I estimate unscientifically that less than 0.5% of websites are clean.
Before I forget it gets worse. I vowed back in the early 80's never to eat Pizza Hut ever again. 30 years ago
there were not as many choices for pizza as there is now. Having been born and raised in Wisconsin, I
have a fairly well honed taste for pizza and cheese. And beer. From the time I could remember my family had takeout pizza at
least one day a week for the 20 some years I lived there. When I moved to Florida it was pizza
culture shock. Pizza Hut was one of the few pizzas that I could palette. That's just pathetic.
I do not like my first slice of pizza to be cold. I always pick up because no one can consistently
deliver a hot pizza. I make sure I am there and it's paid for before it comes out of the oven. One
time as the Pizza Hut guy was about to slice my pizza I told him I wanted it sliced in squares not wedges.
he had no clue what I was saying. So I explained to him exactly how it is done. In Wisconsin most pizzas
are cut into squares. A large is cut once down the center then equal distance between the center cut and the
edge on both sides, turn 90 degrees and repeat. Too complicated. "They never thought us how to do that"
then Zip zip zip cut into wedges. If I wasn't starving I would have demand my money back. And I never ate another
pizza from pizza hut for nearly 30 years. And I was was there at least once a week buying a large supreme every time.
Then along came kids.
I was divorced when my kids were young. Although I picked them up from school every day and spent 4-5 hours
of quality time with them it was their mother that usually fed them. With such lack of proper pizza upbringing
they developed a taste for Pizza Hut. So I may have had a slice or two. When Pizza Hut came out with their
pasta and the kids were over we decided to try the pasta.
As I was making $300-$500 an hour at the time I did not like to wait, time is money. Pizza Hut phone was out of the question,
I was sure to be put on hold. Well if their phone system really meant it when it keeps repeating I am so valuable to them
then why don't they answer my call immediately?
So I go online to place the order for pickup. This is how I developed a strong distaste for giving a credit
card for a pick up order. I remember the experience very well. Home address, billing address, with no option
to check a box to make the billing address the same as the home address. Especially when all of it was
unnecessary as I was picking up and would be paying cash. I am near livid having to enter all the date
to create a Pizza Hut online account.
I'm hungry I don't want to be wasting time filling out unnecessary online forms. Finally I get my order completed
I click the final submit, and the site crashes. Pizza Hut is oh for two with me. hell will freeze over
before I would ever consider doing business with Pizza Hut again.
Sometimes I will wait on hold just to see how long they will keep me on hold. Domino's eight minutes.
Domino's has one of the best online ordering sites. They tell you exactly what is going on with your pizza.
11:37pm Juan is boxing your pizza. 12:12pm driver arrives an hour after pizza was ordered. Domino's is one mile
away, with no stop lights in between them and me.
How hard can it be to beat these guys?
If you are a registered user of my PoS Software and you have a website. I know how you stack up.
I checked out your website too. I have examined 1000's of sites. How else would I know where I stand? Have
you been to PizzaSoftware.com in the past? Notice anything different? How far down was I in the Google results when
you found PizzaSoftware.com?
Try this: Google: Pizza Software. Where am I located in the results, if at all?
If you did not find me try:
restaurant delivery pos,
delivery pos,
pizza delivery pos,
Substitute pos with software. That's enough. Actually I can save you the time.
I came up Number one in each term. And in some a few times on the first page. I have more than one site for PoS software.
Is that good? There are others terms but you sure get my drift.
How well did I do? Well I check a couple of the terms to see how many other pages Google found for the
search term.
pizza pos: #1 out of 4,840,000, that's not bad, I think I could give my self a pat on the back for that one. Let's try another.
restaurant delivery pos: #1 out of 5,880,000
pizza software: #1 out of 59,100,000
delivery pos: #1 out of 99,300,000 pages. Not bad.
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page edited 12/11/11
