Pizza Restaurant PoS Delivery Software

Bonus Restaurant PoS Software

Software Development Since 1986

In Use At Over 3,000 Restaurants

The Choices

There are various methods to implement SMS Texting into your business. Each has its trade offs: Ease of use, message delivery rate, complexity, maintenance, startup cost, and monthly fees.

There are 4 basic methods

Short Codes and SMS Gateway

Currently Short Codes are typically used by companies that have over a Billion dollars per year in sales. For Example:

$40,000 a year gets you access to the Mobile Network. Very expensive $50,000+ to get up and running. To get an SMS gateway to achieve the simplified level of use, features, and integration, would cost $1,000,000.

Short Codes are 5 and 6 digit mobile phone numbers. This means there are 757,776 Short Codes available. In 1995 there were less than 20,000 domain names registered. Today there are over 200 Million domain names. Short Code use today is equivalent to domain usage in 1995. There is no limit to domain names. Short Codes are very finite at 757,776 max.

Today Website domain name monthly fees are typically $1.00. Monthly Short Code fees range from $500 to $2000 per month. The major factor in the cost is whether the Short Code is randomly selected or a "vanity" number. Your choice is to take a randomly selected Short Code number or pick your own from the a available.

A good short Code lease will run $2000 per month. That's just for the right to use the short code.

Then You need to get your "campaign" approved by each mobile carrier. Each carrier charges a fee for the approval process. For example T-Mobile charges $500.

Then you need access to the Mobile Network via an "SMS Gateway". There is a Gateway setup fee, plus a monthly service fee, and a minimum monthly expenditure for messages. You are charge for every incoming and out going message.

Minimums are over $500 per month. Monthly Service fees run about $1000 per month.

So you are looking at about $3500 per month, and that's with very basic API software. API is Application Programming Interface. To actually use the Gateway you need an on staff programmer or hire a programming consultant.

This is very specialized programming and a talented programmer with this expertise will cost $100's per hour.

There are no programmers that have done what is implemented in Bonus PoS. No one has thought to do anything like what is offered in Bonus PoS.

My best guess, having done the programming, the schedule would be about 1 year, at a cost of about $1,000,000 to implement the features in Bonus PoS using an SMS Gateway.

Shared Short Code Vendor Prices

Keyword Response Only

Limited Keyword Choices

This is the service that someone has very likely tried to sell you.

All this service does is two thing.

That's all, nothing else can be done with a shared Short Code keyword.

At these prices your keyword will be obscure similar to a yahoo email address.

You have to do the advertising to entice prospects to give you their Mobile Number. The monthly fees are the low cost. The advertising and the incentives you must offer to entice people to reply to your keyword is very expensive.

You specify the out going message for each keyword. You are charged for the incoming keyword and again for the reply message.

Your may be given the incoming numbers, maybe not. Some vendors only tell you how many keywords were received. You can send a message to this list of numbers as often as you like. With a fee per message.

There are very strict rules, as the Mobile Carriers will ban the short code if their rules are violated.

it is not unusual for Sort Codes to be banned. You will be spending a lot on advertising and promoting this shared Short Code. It can be lost at any time for various reasons. Vendor goes out of business, the carrier bans the Short Code, the vendor must terminate you if you violate the rules.

1 to 4 Keywords, $380 to $4,320 per Year

Text Shared short Code

1 to 12 Keywords, $300 to $5,400 per Year

SMS Shared short Code

1 to 4 Keywords, $348 to $1,788 per Year

Shared Short Code and Keywords

Short Code Sharing can lower your monthly cost but that comes with risks and limitations. Aggregators get a Short Code, or multiple Short Codes, then rent keywords for a monthly fee ($25-$200 each) plus a $0.04 to $0.10 per message.

This allows you to use the same Short Code where you have your own keyword(s). This provides you with an adjunct to your traditional advertising. To supplement your TV, Radio, Billboard, and print advertising you include a call to action such as "For More Information, Text this Keyword to This Short Code.

It is highly recommended to use different keywords when using them in multiple campaigns. If your Short code Keyword will be displayed in multiple locations, use a different keyword in each location.

You can lose control if you plan to use a Shared Short Code for a long period of time. If you promote a short code that is owned by someone else you can lose access to the short code at anytime without notice. Think about what could go wrong. Are there policies and procedures in place to protect you. If things take a turn for the worse, do you have recourse? Make sure an attorney looks over your agreement.

Keep in mind mobile numbers with an opt-in are valuable. The main goal is to opt-in as many mobile numbers as possible. The owner of the short code controls the SMS gateway. They store every incoming and out going mobile number. Read the Terms of Service and privacy agreement carefully. Retain exclusive rights to your opt-in list of mobile numbers. Make sure you own mobile number is in the list. Verify the messages you pay for are actually sent. Make sure you do not receive messages on your Short Code from someone else.

Anybody can use the same short code as you. When a Shared Short Code message is received, there is no way to verify if the message was originated by you. Protect your list of mobile numbers. For example a disgruntled former employee or ex-spouse could cleverly but you out of business with your list of numbers. All they would have to do is open an account with the same Short Code provider as you, then send messages to your list.

I do not recommend using only a shared Short Code. Too many risks and limited abilities. As SMS Texting evolves you will find the keyword approach will become nearly useless. Sending bulk and group messages and keyword responders are just the tip of the iceberg.

If you do billboard or display advertising an easy to remember Short Code is a good tool.

But only if the short code aggregator can set you up so the response comes from your long code. The aggregator must specify they will not use the mobile numbers that respond to your short code in any way.

You pay a monthly fee for short codes. Certain types of advertising like magazine display advertising, yellow pages, can have a long life with diminishing returns. Plan carefully.